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Posted by on Feb 19, 2012 in Awards, Boat Show, Cruiser/Racer, News and Events, Sailing, UK, US |

Beneteau Oceanis 48 Takes Two Awards in Miami

The new Beneteau scoops up NMMA innovation prizes for its electric transom and iPad app.

Beneteau unveiled their latest in the Oceanis Series at the 2012 Miami International Boats Show and won two National Marine Manufacturers Association Innovation Awards in the process.

The Beneteau Oceanis 48 has a pushbutton-controlled electric transom.

The Beneteau Oceanis 48 has a pushbutton-controlled electric transom.

Tucked between the new Sense 55 and its award-winning 45-foot sister, the new Oceanis 48 presented herself well at the show docks, with the biggest draw being the electric transom, a feature she shares with both the 45 and the 41. The third in the series, the 48 has a pushbutton electrically controlled transom that drops down to extend the cockpit nearly three feet. In just 30 seconds, the hinged helm seat that runs nearly the full width of the beam opens out to create a swim platform complete with a stainless steel boarding ladder. The added length extends the large cockpit for extra outdoor living space, but only when you want it. At the dock, it can either serve as easy access when tied stern-to, or it can close up to save overall length in a short slip. And not to worry, the transom has a manual override in case of malfunction.

The deck-stepped mast of this Berret-Racoupeau designed cruising sloop has been pushed farther aft, which opens up the interior layout below, especially in the owners’s cabin, which is forward. Unlike the 45, the master has a split bath arrangement with the head to port, a sink out in the cabin itself, and a separate, clear acrylic shower compartment that is not for the modest.

All the boats in the Oceanis Series are powered by Yanmar diesel engines with saildrives, and have arches that serve as attachment points for both the dodger and the mainsheet (but no traveler).

In addition, Beneteau earned an award for their new selling tool, which will provide dealers as well as boaters with instant information and precise pricing. This interactive iPad-based app, developed in conjunction with Jester Communications, incorporates brochures, spec sheets, and video, and will enable brokers to do a virtual vessel walkthrough even before setting foot on a boat. A comprehensive configuring tool is included, and builds a boat with all the equipment, layout options, and cosmetic details that a potential owner might desire, and will produce an instant quote, right on the dock. Analytics track when the apps are used and by whom, allowing for better follow-up and service by the dealers. This sales-facilitating app is available across all Beneteau lines, including both power and sailboat models.

For more information, visit Beneteau.

- Zuzana Prochazka