What Boat Dealers Do on Facebook
Hey social-media fans! Boats.com has a home on Facebook where we have contests, listen to what you have to tell us, and share stories about Boats.com and the boating world around us.
Recently, we asked some Boats.com dealerships what they were up to on Facebook, as well. Today, I thought I’d share the highlights of what they told us and invite you to visit our Facebook page to share what your favorite boat dealership is doing. Or maybe what they should be doing!
Austin Boats & Motors—The most active Facebook page we saw this spring is in Texas, where Holly Boyer Riffe reports that they try to post at least four times a week. They run a “Facebook Fan Friday” contest with gift certificates as prizes and also post about community events and encourage fans to comment and share photos.
East Side Marine – Kim Cooper told us she put a page together for this Indiana dealership a year ago but only began promoting events, putting up new-boat promotions, used boats listings in 2010. The page has lots of comments now, including some on an on-water tragedy.
Hennepin Marine—Nic Keegan, over in neighboring Illinois, runs promotions on Hennepin’s Facebook page and also provides weather and river-condition alerts. Coupons for a free item brought some Facebook fans to their spring open house, Nick says.
Blackfish Marine—In Vancouver, B.C., Lisa Hughes reports that her dealership has recently established a Facebook page and has begun promoting rendezvous, boat-show and demo events, plus posting some great photos of new boats. She says it’s early yet, and is hoping to get all of the Blackfish staff onboard with Facebook soon.
We sent out another blast and heard back from a very switched-on-to-social-media Jason Barry at Midwest Mastercraft-Waterskis.com. I think we can all learn a few things from Jason, who says they not only have a Facebook page but also feature a Twitter account and three blogs: The Wake Blog, Mastercraft Blog and Waterskis.com Blog. The Facebook page includes promotions, customer feedback, and a great photo contest showing the best crashes, including some in which Jason plays the lead role!
We also heard from Wichita Marine (Kansas) and Silver Lake Marine (New York), each of which have more than 100 Facebook “friends” on standard Facebook pages. Both share a lot of information and conversation on their pages. Melissa Brown, at Silver Lake, reports that they promote sales on boats or accessories and offer information on boat shows and other activities.
What is your favorite local dealership up to on Facebook? Post a link to their page on our Facebook wall so we can put a spotlight on them, too. And while you’re there, check out our lasted “Harbor Watch” Quiz; come up with the right answer and you can join our Harbor Watch Hall of Fame.