Adding Voice at Boats.com
Here comes something new: the Boats.com blog, about all things boating, featured on our home page.
Here comes something new: the boats.com blog about all things boating, featured on our home page. When we launched boats.com several years ago, an editorial team published articles and reviews on an array of topics, and useful content has remained a fundamental part of the boats.com philosophy. For example, a year ago at the Miami International Boat Show, boats.com announced a great new lineup of contributing columnists, who began publishing to the site monthly or more often. This year, we’ll not only have their stories, we’ll also have this new blog.
We have more exciting plans in the works, but we’re not going to tip our hand just yet. Bookmark us or subscribe to our RSS feed, and we’ll keep you up to speed on what’s happening both on our site and elsewhere. And, of course, while you’re here, you’ll be able to search our database of more than 155,000 boats for sale.
I’m the new chief cook and bottle washer of the editorial operation, and you can read the hype about me in the press release, below. Hopefully you’ll get to know me, and I’ll get to know some of you, through words and pictures on the site here. If you have a suggestion or a hot tip for me, leave a comment below; I’d love to hear it.
John Burnham, Editorial Director
YACHTWORLD.COM/BOATS.COM APPOINT JOHN BURNHAM AS EDITORIAL DIRECTOR
STARTS AT THE MIAMI SHOW WITH A NEW BOATS.COM BLOG
SEATTLE – Feb. 10, 2009 – The nation’s leading Web-based marketing solutions for the boating industry, YachtWorld.com and Boats.com, both business units of Dominion Enterprises, announced today the appointment of John Burnham as editorial director. They will harness his more than 25 years experience and knowledge as a leading boating magazine editor to generate a distinctive and authoritative voice for each Website.
“Few editors anywhere involved in boating media have the breadth of experience and vision of John Burnham,” says Ian Atkins, vice president and general manager of YachtWorld.com and Boats.com. “People interested in boats haven’t lost their passion just because of tough economic times, and John’s appointment is the key to our strategy to feed their appetites for all things boating. Boats.com provides an unmatched database of new and pre-owned boats for sale supported by more than 1,500 boat reviews together with regular updates on a wide range of boating topics.”
Burnham, former editor of the award-winning Cruising World magazine, will represent the Websites at the Miami International Boat Show, providing event coverage through the new Boats.com blog. He’ll also be working with outstanding writers including Matt Trulio, Brett Becker, Charles Plueddeman and Kim Kavin. While Boats.com editorial will cover a wide variety of boating topics, YachtWorld.com will initially promote education and discussion in a special brokers-only editorial area with proprietary market reports.
“As we build magnet communities suited to the nature of each site,” Burnham said, “we intend that boaters will find unique opportunities to learn about, buy and sell boats with access to the largest databases of boats on the market.” He added, “For all those outside of the marine industry with a passion for boats, Boats.com will provide a connection with their experience of being on the water. In addition to talking all about boats, we’ll demonstrate the fun and excitement of on-water adventures, the tradition of the marine world, the latest technology of boating gear, and the respect we learn for the water environment every time we go out.”
Tags: Boats.com, editorial, Miami International Boat Show